A/B testing allows you to run two or more landing pages simultaneously to test which one converts better.
At Ora A/B testing is an Enhanced Landing Page service which we will continuously run across your campaign landing pages to enhance and improve your conversions (lead generation or click through).
Things we will typically A/B test:
- Call to Action Button size, placement and design
- Call to Action Button text
- Adding / removing directional Queues
- Inclusion of Video (where available)
- Removal of potential distractions, e.g. uncnecessary content
- Inclusion of testimonials
- Social proof
- Different offers and wording of offers
- Decreasing and changing copy structure, e.g. using bullets and headings
- Improving usability of forms
- Decreasing number of form fields
- And much much more...
Note: A/B Testing is an Enhanced Landing Page feature and is not included in the Ora Standard Landing Page, but is available at an additional charge.
If you are interested in A/B Testing please submit a request.