- Let’s start by clicking on the ‘Google Analytics’ tab.
- If you are currently in the process of setting up your website, or, you have a current website but have not connected it to your Ora Account (you can skip straight to Part 5 - Call Tracking, if you have your Call Tracking numbers set up). We would really suggest as a minimum to link your Website to your Ora Account, so that you can monitor and track your Website activity - how your customers are finding and contacting you.
- Scrolling down your Google Analytics page (Find under Tracker > Channels) you will see a Bar Graph on the right-hand side, which demonstrates the breakdown of your Unique vs Returning Visitors to your website.
- To the left-hand side of the Bar Graph, you will see the numerical breakdown of your website visitors. Let’s take a look at these numbers in more detail:
Sessions - this is the number of times people have visited your Website in the past month (or other time period that you have selected.
Users - this is the number of unique visitors you have has to your website. Note that this compares to your ‘Sessions’ number in that some people may visit your Website multiple times)
Page Views - this is the total number of pages that have been viewed on your website over the time period you are viewing.
Pages/Session - this is the average number of pages your website visitors are viewing in one session on your website.
Average Session Duration - this is the average amount of time that each website visitor is spending on your site. This can be a good indication of how user-friendly your Website is and how well presented and interesting it is for engaging potential customers.
Bounce Rate - relates to the percentage of Website visitors that leave your site after only viewing the first page. This can sometimes indicate a lack of interest in the site, or, conversely, can actually represent a percentage of visitors that have viewed your contact details on page one and immediately made contact without needing to click through additional Website pages.
- Continue to scroll down the page to view two Pie Graphs. Let’s take a look at the Graph on the left first - ‘How People Find You’. You will see in percentage form, how exactly it is that your customers are finding your website. Let’s look at these categories in a bit more detail:
Direct (people that already know your specific website and are typing this into their web browser, as opposed to searching for you in another way.
Organic (the percentage of people that are finding your website as a result of a Google search. This relates only to unpaid Google searches.
Paid Search - he percentage of people that are finding your website on Google through one of your Paid Adwords Campaigns. If you are not currently investing in Paid Advertising, this will not be included in your Graph.
Referral - this does not relate to Word-of-Mouth referral, but the percentage of people that are being transferred to your Website through another site (one of your other Channels e.g Twitter.
Social - the number of people finding your website through your Facebook page). If you have not linked your Facebook page this may impact on how this represents on your Graph.
Display - you will only see this parameter if you have invested in Google Display (Banner) advertising. This percentage will show how many Website visitors you are receiving as a result of this advertising strategy.
Other (website visitors that you are receiving via other channels)
- Let’s have a look at the Bar Graph on the right - ‘Device Used to View’. You can see here the breakdown of how people are searching for you - either Desktop computer, Mobile Device, or Tablet. This can be very relevant information for your business in terms of adjusting your Marketing Strategy to account for how potential customers are trying to find you.
- Continue to scroll to the bottom of the page to view your ‘Conversions Overview’. Depending on your parameters, you will see a list of quite detailed information explaining where your ‘Conversions’ - potential customers - are coming from. Take the time to familiarise yourself with this section, and remember, always in the bottom right-hand corner of your Account is the purple live chat button - to assist you when you need it.