Let’s start by clicking on the ‘Facebook Advertising’ tab. If you are currently not using paid advertising on Facebook, you will not have this tab (you can skip straight to Part 2 - Facebook Business Page).
Facebook Advertising Tab: scroll down the page and you will be able to see a pie chart, along with your data breakdown to the left.
The pie chart shows your percentage breakdown of resultant website clicks, facebook page ‘likes’ and post engagement (how many people have engaged in one of your posts - ‘liked’ or commented on, for example).
To the left of your pie chart, you will be able to see your total spend in relation to your total reach (how many people viewed your ad). We also compare this to your total objective (of those people reached, how many clicked on your ad and went to your page), and how much each of this clicks to your page cost based on your campaign spend.
Scroll to the bottom of the page to see a list of your previous Ad Campaigns - you can click on each to see the details.